The Claridad Story

Claridad means clarity.

Founded by Clarita Escalante, Claridad was created from the belief that wellness should feel considered, beautiful, and easy to return to.

After a personal health scare, Clarita’s relationship with wellness deepened. As a nutrition and wellness expert, she understood the importance of what we put into our bodies. She also began to look more closely at what we place on our skin and bring into our homes.

That search became Claridad.

Claridad is an elevated beauty + wellness ritual brand grounded in transparency, thoughtful ingredients, and the belief that clean should never feel like a compromise.

We are creating rituals for the body and home that support a more intentional way of living, one clear choice at a time.

Clarity in ingredients.
Clarity in intent.
Clarity in you.